The Twelve Power Secrets for Network Marketing Success

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The Twelve Power Secrets for Network Marketing Success

By Rod Nichols

 

My first book, Successful Network Marketing for the 21st Century was an industry best seller for several years and helped tens of thousands of network marketers build successful businesses. However, I always felt there were some key knowledge missing from that book and so, over the last three years, I’ve been working on a new book and today I’m happy to announce that The Twelve Power Secrets for Network Marketing Success has been released through Unlimited Publishing. This is the best book I’ve written on network marketing, as it is packed with millions of dollars worth of ideas for building a large and lucrative network marketing business. In the following article, I’d like to give you a great overview of the book. The information in this article alone could help a fledgling or struggling network marketer turn their business into a money maker, so imagine what the book could do. Please enjoy the article, put the information to work and do as I have and build a lifetime stream of residual income, so that you can have both financial and time freedom.

 

Here are the twelve power secrets for network marketing success:

 

Power Secret One: Select the Right Company

 

During my nearly 29 years of network marketing, I’ve selected the wrong company a number of times. Not that the company was bad, although there were a few that were, but rather they weren’t a good fit for me. Even if a company is growing rapidly, has an amazing product, solid compensation plan, and great marketing materials, it doesn’t mean that it’s right for everyone. The questions you have to ask are: Does the company have the same values as mine? Are they marketing in a way that is suitable to my personality? Do they offer a product or service that I can get passionate about? Is the compensation plan suited to my abilities, time commitment, and talents? Once you answer these and other questions, you will have a better feel for whether a company is right for you and although selecting the right company doesn’t guarantee success, it does drastically increase the odds. The key is to do your due diligence and make a good selection.

 

Power Secret Two: Pick the Right Sponsor

 

One of the biggest mistakes I see made in network marketing is picking the wrong sponsor. Typically one of two things happens. Either a person gets sponsored by a friend, family member, or associate, who doesn’t know anything more about building a successful network marketing business than they do. The second option usually happens after a bad experience with the first option and so they begin researching to find a big hitter to sponsor them. The problem with being sponsored by a big hitter is that they don’t always have time to work closely with new people. After all they probably have thousands of people in their network, all needing some level of attention. The key here is to be sponsored by someone who is serious about building a big business and is willing to dedicate the time to help you succeed. It’s also important that your sponsor have similar values and be someone you would enjoy working with very closely. Again, picking the right sponsor doesn’t guarantee success, but it sure helps.

 

Power Secret Three: Develop Purpose, Goals, and Objectives

 

Over the years I’ve trained and coached tens of thousands of network marketers and have found that most don’t really know why they are in business. It’s critical to long-term success to have a solid “why” or purpose for being in business. It might be to have more time freedom to enjoy your family or to secure your financial future, so you can give your time to ministry or charity work. It might be to become the largest contributor to a charity or ministry. Whatever your purpose, it needs to be vibrant enough to keep you going during the tough times. Once you have a solid purpose, then you must determine what needs to happen in order to achieve that purpose – these are called goals and are the stepping stones or road signs along the way toward your purpose. Goals need to be written and reviewed daily. Often goals are too big to determine what to do on a daily basis, so you should break them down into manageable activities called objectives. Start each day by reviewing your purpose, goals, and objectives, then start working on the highest priority objectives and you will quickly reach your goals and achieve your purpose.

 

Power Secret Four: Right Attitudes and Beliefs

 

Many people fail in network marketing because they don’t have the right attitude. They treat their business like a hobby, working at it whenever time allows, rather than treating it like a business and scheduling regular time for business activities. I’ve also encountered many people in network marketing businesses, who show signs that they believe that what they are doing isn’t quite on the up and up, which makes it difficult for them to talk with people. It’s critical to success in network marketing to build belief in three areas: First, is believing in the network marketing industry (if you are struggling in this area, order my book The Ideal Business, by visiting my web site at www.RodNichols.com and clicking on Store). Second, is believing in your company and the products/services. Third, is believing in yourself as a network marketing business owner. If your belief is not strong in all three areas, success will elude you.

 

Power Secret Five: Treat it Like a Business, Not a Hobby

 

What does this mean? Most people who enter the network marketing industry have never run a business, so they don’t know what it means to treat it like a business. The keys are to first have the right attitude and second the right actions. Network marketing is one of the very few businesses that can be built while still employed at something else. The great part is that you keep your current income, while building another stream, which eventually will replace the first source. However, in order to do that, you must do the things that successful business people do. You must be consistent and persistent with your business and work on the most productive activities every day. Finally, you need to make a long-term commitment to your business. I have to laugh when someone says they’ll give it a try for six months or so. I’ve owned businesses, both network marketing and traditional, for many years and I’ve yet to find one that would produce a full-time income within six months, while building it on a part-time basis. Yes, some people earn big time income in network marketing within their first six months, but it’s because they put in a more than full-time effort or already had a massive circle of influence. For the average person, like me and probably you, it’s going to take some time and effort to build your business, but if you do it right for the next few years, you’ll never have to worry about money again.

 

Power Secret Six: Have a M.A.P.

 

If you were going to drive your car from Seattle, WA to Orlando, FL, would you just jump on the nearest highway and start driving, in hopes that some day soon you’d reach Orlando? No, that would be ludicrous and yet, that’s how most people build a network marketing business. It’s a journey and you need a M.A.P., which stands for Marketing Action Plan. This plan will guide you from where you are right now to where you want to go in life. It should include your purpose, goals, objectives, marketing strategies, and a daily plan to implement those strategies. That way, you are always on track toward your goals and purpose.

 

Power Secret Seven: Become a Master Prospector

 

If you were wandering through a field and stumbled across a goldmine, you would immediately buy the lot, purchase digging equipment, and begin to mine the gold. Well, you have stumbled across a goldmine and it’s in your network marketing business. The key is to prospect for the gold nuggets among your friends, family, co-workers, neighbors, congregation members, people out on the internet, and people you meet out in public. There is a direct relationship between the quantity/quality of prospecting and the amount of money you make, so become a master prospector and watch your income sky rocket.

 

Power Secret Eight: Treat Different People Differently

 

If you are treating everyone exactly the same, then you’re missing the boat with 75% of them. There are four basic personalities and although we operate at times in all four, every person functions primarily in one of the four. By understanding the characteristics of each personality, you can better communicate and present to prospects, plus train and support those in your network. Understanding and recognizing the different personalities will increase your sponsoring and retention ratios.

 

Power Secret Nine: Become a Master Presenter

 

There is an old saying that says “facts tell and stories sell.” If you want to become a successful network marketer, you must become an excellent story teller. At first, you will tell the stories of successful people in your upline and later you’ll share your own success story. People love to hear stories and will better retain the information you’re presenting. Effective story telling is one part of becoming a master presenter and by becoming one, you will move yourself into the ranks of the top performers in your company.

 

Power Secret Ten: Become a Savvy Internet Marketer

 

The basis of network marketing is building networks of people who buy and sell products/services. What better place to build a network of people than on a natural worldwide network called the internet? According to Internet World Stats, which you can view at www.internetworldstats.com/stats.htm, as of 2006 there were a little over one billion people on the internet worldwide and that’s up from 101 million in 1998. As you can see, the internet is growing rapidly and is the place to build a network marketing business. However, it’s easy to get lost or overwhelmed on and by the internet, so the key is to learn how to be a savvy internet network marketer. First, you want to have an effective lead capturing web site with autoresponders that follow-up on your prospects. Second, you’ll need an effective database or contact management system that helps you remember to follow-up personally with qualified prospects. Third, you want to have an excellent online presentation system including web site based presentations in flash or video and live webinars. Fourth, you’ll need to have a pass-coded training web site that takes your new associates through some basic training. From there you’ll want to learn about funded business proposals (check out my new funded business proposal system www.the2percentplan.com/plus), pay-per-click advertising, and social marketing. Becoming a savvy internet marketer will add a number of effective business building weapons to your arsenal and help you build a large and lucrative business.

 

Power Secret Eleven: Develop Leaders

 

When I joined the industry in 1979, I was taught that if a person could fog a mirror I should attempt to sponsor them. Well, it’s one thing to sponsor a bunch of people and it’s something completely different to develop leaders. Leaders will duplicate, causing expansion of your network without any effort on your part. Leaders will attract other leaders and potential leaders, so learn how to identify and sponsor leaders, plus how to train and develop them. Once you’ve developed several organizations that have at least one leader, you will have a solid base for building a long-term walk-away residual income.

 

Power Secret Twelve: The Ultimate Power Secret

 

This is actually the most important of the power secrets. You can effectively use the other eleven and without the ultimate power secret you will still only enjoy marginal results. This is the difference between a double A battery and 220volts of electricity. In fact, the ultimate secret is the real power behind every success. Think about your computer. You could have the latest, greatest, and most powerful computer made by man, but if you don’t plug it into the wall and power it up, the computer is useless. Once you plug into the ultimate power source, amazing things will begin to happen – leaders will be attracted to you and your business, your marketing campaigns produce better results, and you suddenly know exactly what to say to a prospect. This is the culmination of all the power secrets for network marketing success.

 

Everything you need for massive network marketing success is contained in these twelve power secrets. However, failure or success is truly in your hands and is dependent on what you do with this knowledge. Obviously, I couldn’t include all of the information in each power secret or this would have been a very, very long article, so if you’re serious about building a large and lucrative network marketing business, you might want to pick up a copy of my new book by visiting www.RodNichols.com (store). However, even with all the information, it’s still up to you. Knowledge is power, but only when put into action, so the question is whether you are ready for success or not? If you are, then put this knowledge into action and in a few months to a few years you’ll enjoy the fruits of your labor – financial and time freedom.



The Twelve Power Secrets for Network Marketing Success

The Secret Weapon for a Network Marketing Business

Network marketing success is dependent on a variety of factors. Company leadership, training systems,compensation plans and product offerings all must be carefully evaluated. Their is one strategy, however, that is crucial to the success of a network marketing business. This article will reveal that strategy.

It is amazing how many individuals involved with network marketing fail to follow up with prospects. Or, if they do follow up with a prospect, they go about it in a counter productive manner. Proper follow-up is a skill that must be learned, yet few companies train distributors thoroughly on the topic.

Most network marketing companies have an “instant gratification” mentality.

For a prospect to make the decision to become part of an organization, several aspects of their lives must be in order. They must have the time to work the business, the money to fund the business, and the desire to make the business successful.

When you first review your opportunity with a prospect, only a small percentage will be in a position to make a firm decision. Their current circumstances prevent them from starting a business.

But, circumstances change!

Enter, your secret weapon. And, that secret weapon is strategic follow-up. To effectively follow-up, subscribing to a good autoresponder service is a must. Sending e-mails on a regualr basis is a great way to keep in touch with your prospects.

Never send e-mails that are pushy and overly promotional. Your prospects will just get turned off, and they will stop accepting your messages. Rather, send your prospects useful information and helpful resources. If you write articles, sending prospects links to your best articles establishes you as an expert.

Informing your prospects of upcoming company events, and new product offerings can also be effective. After you have established yourself as a trusted resource, it is perfectly okay to approach your prospects about your opportunity again.

Who knows, they may approach you first!

Continue to send e-mails to your prospects indefinitely. You want to reach your prospect at the exact time that they are ready to make a decision. Timing is everything!

In conclusion, just because a prospect says “no”to your offering initially,  does not mean they will never be interested in your business. Lives change. Priorities change. The key to network marketing success is “gentle” persistence. You want your opportunity fresh on the mind of a prospect when they are ready to take action.

The 3 Crucial Steps to Performing Due Diligence on Any Network Marketing Opportunity

O.k., you have discovered the PERFECT network marketing opportunity! A distributor for the company has proudly exhorted all the benefits of getting involved, and visions of dollar signs are dancing in your head. But WHOA, hold on, did you perform these 3 crucial steps of due diligence BEFORE jumping in head first?

Step 1) Go To The Company Website And Gather Background Information

I know what you are thinking. The company website is just going to be full of company propaganda. And, basically you would be correct. The background information you will be obtaining concerns the company ownership and management teams. Any network marketing opportunity worth it’s “salt” should provide ample background information on the leadership team. If the website does not provide ample information regarding the backgrounds of each of the leadership team, the company could be trying to hide something.

NOT, A Good Sign!

Ideally, the leadership team should have ample network marketing experience. It is a “red flag” when most of the management team has business experience not related to network marketing. It is also important to determine how long the company has been in business. Generally speaking, you want to get involved with a company that has been launched for at least 1 year. It is beneficial to get involved early, but not at the expense of losing your investment.

Step 2) Get Opinions Regarding Your Network Marketing Opportunity From Google

Perform a Google search with the search terms consisting of the name of the company followed by the word,”scams.” Gather your fact finding from the free listings that appear on the left. Often you will find forum postings that chronicle the experiences others have had with your potential network marketing opportunity. Take these experiences seriously, but keep in mind that you probably do not have the full story. Try to form your opinion from a consensus of experiences.

Step 3) “Interview” At Least 3 Different Potential Sponsors

This step is definitely the most important. NEVER limit yourself to being recruited by only 1 potential sponsor. Again, go to Google and type in the company name as the search term. This time you will be selecting an ad listing that appears on the right side of the page. This time you will be taken to a website either owned or operated by your potential sponsor. If the home page of the site promotes the company well, you might want to contact that individual. ALWAYS let potential sponsors know of your screening process. Make them aware that you will be “interviewing” others. How your potential sponsor reacts to the competition could be a determining factor in the selection process. If you get a barrage of sensational promises,

Drop them like a “HOT POTATO!”

Selecting the best network marketing opportunity is very challenging. You will be tempted to make quick decisions. But you MUST take your time.

In the end, your diligence will pay off and your network marketing business will turn out to be a great network marketing opportunity!

Network Marketing- Unlimited Prospects to be Found Online

The main concept of network marketing is building up a network of people who buy and sell products through direct channels. The Internet is a great place for network marketing for the simple reason that the prospects are virtually endless. There are many benefits for building your networking business online. Perhaps the benefit that draws in the most people is the ability to work from home. You can work when you want for as long as you want. Even when you’re not working, your business is growing without you as the network you’ve built up keeps generating sales.

You maintenance costs will be relatively low. The main thing you’ll need to invest in is a reliable computer. And even then, you don’t have to be a computer expert in order to be a network marketer. The Internet will allow you to expand your network not only close to where you live, but also anywhere in the world. The Internet knows no boundaries when it comes to network marketing.

You’ll need to create an online presence for yourself so you can reach to other Internet users. Choose a domain that includes your name, the name of your marketing group, or something equally as unique. Once you’ve found a domain that is available you’ll need to find a hosting service that can host your website. If you don’t have the skills to build your own website you can hire a designer to build it for you. Some website builders have pre-made templates you can use.

There are few things that your website should have, such as information about your company, the products you sell, and the opportunities available for joining your network. Make sure you also include information about your support team to show prospects that you’ve already built up a successful network. A separate section should list the many advantages of joining your network marketing team.

One of the last must-haves on your website is the offer of sending a free e-book or newsletter to anyone who provides you with their name and a valid email address. Follow up by sending people more information about the advantages of joining your network. Network marketing is an easy concept: the more people you reach out to, the more people you’ll be able to recruit to join your team.

 

3 Ways The Internet Is So Appealing For Your Network Marketing Business

Most network marketers join a MLM opportunity having the best of intentions. However, since the education that they receive from their companies focuses on their product and compensation plan they never learn how to market effectively. This leads to a success rate that is dismal at best. Some statistics say that fewer than 3% of people who join a network marketing business ever generate a liveable wage.

Network marketing on the Internet has the potential to dramatically improve the success rate of those wanting to build a business.

Here are 3 ways that the Internet can improve your chances for success:

The Internet has levelled the playing field for network marketers who are willing to go outside their comfort zone and learn a multitude of no cost and low cost lead generation methods. In the process, you can identify your niche market where people are truly and actively seeking to buy your product.

The days of prospecting anyone and everyone are numbered. Let’s face it the Internet is here to stay and is increasingly becoming a part of all our lives. if you see this fact and position yourself to learn marketing startegies on the Internet before the masses you will be greatly rewarded and experience network marketing success despite the odds!

Why A Network Marketing Business Is Better Than A Traditional Business

Network marketing is continuing to thrive as a business model thanks to the Internet today. As a matter of fact many business owners are forsaking the traditional business model to build large network marketing businesses. Let’s take a look at a few reasons why a network marketing business is better then the traditional brick and mortar business.

1. You can run your network marketing business from home. Operating a home business saves you money because you do not need to rent office or warehouse space.

This allows you to keep your overhead low while investing more of your profits back into the growth of your business. This is difficult to do with a traditional business.

2. With a network marketing business you do not need any employees. Every person involved in your business is their own individual business owner. Yet through the power of duplication you are able to build a mutually beneficial business without hiring them as employees.

Employees can present problems such as not showing up for work, not being productive when they do work, calling in sick, and so on. You never have these problems with a network marketing business of your own.

3. Thanks to the Internet your business is open 24 hours a day. With a traditional business you are closed at night and on the weekends. You are also closed on holidays! An Internet network marketing business can continue to thrive 365 days a year.

4. To a certain extent your income is capped with a traditional business. You certainly can build your business up by hiring more employees and taking on more contracts or customers. With a network marketing business it can continue to grow as your downline fields in numbers.

5. A network marketing business allows you to be mobile. Today the Internet makes it possible to communicate with people wherever you have Internet connection.

It also makes it possible for your business to continue to grow whether you are at home or traveling around the world. You could never do this with a traditional business unless your employees are running the business for you while you are gone.

6. Expansion is easier thanks to the internet. It is now possible to be involved in multiple network marketing businesses which can increase your income and allow you to branch out. Most traditional business owners are never able to do this because of lack of money and lack of time.

In summary this is six reasons why a network marketing business is better than a traditional business.

Using the Online New Network Marketing for Greater Success!

Whether you are a network marketing pro or just someone getting started, you cannot afford to ignore the possibilities that are opening up because of the internet.

Network marketing has never been an easy business. For the most part, one has to work hard and long, selling products and recruiting people for weeks and months before one has any chance of earning a substantial salary. In other words, a network marketing business can often be just as tough to operate as other types of businesses.

It is true that some people make a ton of money in network marketing. Most often, however, these are people who have an excess of energy, wildly optimistic, and almost pathologically extroverted people. Most people obviously do not fall into this class, which explains why many do not reach the network marketing goals that they set for themselves.

There’s something very unpalatable about doing everything yourself when it comes to a sale pitch – especially so when you are applying it to family and friends. The truth is, you probably do not want to pressure the people closest to you to support you, but you also want them to get involved in what you do as well. Equally difficult to do is “cold calling,” when you simply strike up a sales pitch with just about anyone who will listen, even complete strangers. Some people can do all these things, but the vast majority of network marketers find it difficult to do so.

The New Network Marketing: Build Your Network Online!

Fortunately for many of us, an alternative exists to the hard work of bricks-and-mortar network marketing: online network marketing. In the intensely impersonal atmosphere of the internet, it becomes possible to avoid some of the social problems that often come with the network marketing turf.

One of the great advantages of online network marketing is that you suddenly have the ability to multiply yourself, instantly. Whereas in the real world you are limited to making a few sales or getting a few recruits a day, over the internet, your potential is practically limitless. With a global audience at your fingertips, you are more than certain to attract people whom you will find it easy to work with.

In online network marketing, the hardest thing you will probably have to do is set up a website with autoresponder. The website will contain all the information that you usually include in a presentation, which means that you won’t have to do any personal meetings yourself, if you chose to. You can choose to spend your time and energy with the clients whom you think are better prospects, instead of every Tom, Dick, and Harry that comes around. The autoresponder, on the other hand, will make sure that you won’t have to spend unnecessary time answering routine correspondence, again freeing up your time for more productive activities.

Successful Network Marketing Business - Five Things You Can Do Right Now to Build a Successful Network Marketing Business

Almost anyone who gets involved in a network marketing business starts out with the promise of a huge cash flow, with little or no effort on their part. They are told that all they have to do is “get 3, who get 3″ and so on. After exhausting and annoying their list of 100 friends and family, they are being told to keep calling leads and booking appointments and parties. At this point, they are wondering…who do I call? who do I book?

By now, they have spent hundreds, if not thousands of dollars on product samples, CD’s catalogs, sales brochures and magazines…all of the network marketing “tools” they were told to buy. They have attended every weekly opportunity meeting (skipping dinner with their family), been on team calls, plastered their home with pictures of their “Big WHY”…basically done everything they were told to do. However, they were still cashing only a few pathetically small commission checks - not even close to breaking even! Disgusted by their lack of success in this network marketing business, and feeling like they have been lied to, 97% of network marketers throw in the towel and take a huge financial loss, and may even blame themselves for their failure!

If this is you, don’t give up. I am here to tell you that these traditional, outdated network marketing strategies are actually sabotaging your chances to grow a successful network marketing business. Look at the following network marketing strategies - strategies that make sense and work.

MLM Strategies - Network Marketing Strategies Your Upline Won’t Dare Tell You

I’m going to bet that as soon as you signed up as a distributor in your network marketing business, you were told to go home and write down a list of 100 people you know…all of your family, friends, acquaintances, etc. You may have even been given a workbook that would assist you in creating this list…don’t forget your dentist, the clerk at your grocery store, the librarian…sound familiar? Your next mission was to sort this list into groups of people that would, of course, purchase your hot new product, and those that would jump at the chance to join you in your opportunity. You dutifully did this, and started dialing the phone, anxious to get your business growing. What did you get for all this effort? I’m thinking that the results were not what you expected.

Your upline promised network marketing would be easy…after all, that’s how they built a huge downline, and are getting paid $10,000 a month on a regular basis, working a mere 20 hours a week. Now, your head is about ready to explode, questions spinning out of control. Questions such as:

Overcome The Downsizing Dilemma With Your Own Network Marketing Business

It seems like the business world is being turned on its head lately. Even the jobs that were traditionally seen as secure are more and more often being outsourced, leaving many workers without a job and without any viable prospects. Some skilled professionals end up working in a field that is entirely different from their specialty and making a considerably lower income because their jobs have been sent overseas or eliminated by corporate downsizing.
Everyone has heard the horror stories coming from today’s workplace: the dedicated employee who is laid off three months before retirement. The single mother who is working three jobs just to afford daycare and rent. The couple who can’t afford to send their children to college because their paychecks have been going toward bills, not savings.
Even those who are lucky enough to make it to retirement with their careers intact face a hard road. It looks very likely that Social Security won’t be providing any financial security for much longer, and many retirees are being forced to start second careers just to survive.
Add to that the facts that we are living much longer, retiring later and incurring long-term medical costs for age-related conditions. This all leads to a population of older folks who need a better solution for their working years.
What if you were able to work on your own terms? What if you could make enough money to pay all of your bills and put some aside every month in a savings or retirement account? The job security and income potential of a network marketing career have driven many people both experienced business people and newcomers to the field to adopt a self-directed
career.
If you have spent tens of thousands of dollars or more on an education only to find that you are still vulnerable to the whims of the company or industry you work for, the chances are that you’re feeling let down. You can turn your situation back to your favor by embarking on a network marketing career. Network marketing has gotten a bad reputation from some people who would have you believe that it’s not a real business. The truth of the matter is that network marketing is not only a real business; it can change your life permanently.
In order to start a network marketing business, all that’s really required is some spare time, a computer, and the willingness to use or develop your networking skills. You don’t have to invest a huge sum of money, and there is no need to rent office space. You can run your network marketing job part-time from home in your pajamas if you choose.
On the other hand, if you are looking for a full-time commitment, network marketing lends itself very well to full-time work. The more time that you are willing to put in to developing your skills and building a network, the larger your income will be.
A network marketing business also gives you the unique ability to earn passive income for work you’ve already done. You can keep earning from contacts that you made months ago and the passive income can continue to grow indefinitely, depending on the particular product or service that you are representing. In general, your network marketing business will require more of a time investment at first, but once you have an established base of contacts you’ll have more time to yourself as your passive income grows.
The tax benefits of owning your own business can also be surprisingly high. Working from home means that you can claim your home office equipment and supplies as deductions on your taxes. Even things like utilities and internet charges may be counted as business expenses.
There has never been a better time to be your own boss. When you work for yourself, you don’t have to worry about layoffs, outsourcing, or pay cuts. You are in charge of your own income and your own future. A network marketing business offers you the freedom and flexibility to make your own decisions. You decide how many hours to put in each week; you decide whether to keep your day job or make network marketing your one and only endeavor. You decide how much passive income you will generate for the rest of
your career.
When you are ready to stop being a corporate slave and start working toward your own future, it’s time to learn more about network marketing. Take control of your future, develop your skills, and build the life that you’ve only been able to dream about from that office building cubicle.

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